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Enjoy S$50 off the workshop fees when you bring your own Laptop to our workshops!
Save S$100 on each workshop! Register & Pay by 25 Jan 2010. Register NOW! 

Register & Pay after 26 Jan 2010, normal workshop fees applies.
For more details, please visit www.sdf.gov.sg 
 
Date 3 March 2010 Venue Level 4, Concorde Hotel
Time 9am –5pm Fees S$ 530.00

OBJECTIVES

Leverage on the Internet to market your services and products. Position your website and brand your organization on-line

WHO SHOULD ATTEND

Marketing Executives, Business Development Managers, IT / non-IT executives, Project Managers

OVERVIEW

The Internet offers new opportunities for interacting with potential buyers and acts as a cost-effective medium for marketing and branding. This intensive one-day Internet Marketing workshop is designed to introduce the main concepts and principles of marketing on the Internet.

Participants will learn the tools of the trade, tips and directions on how to deploy the Internet marketing strategy within the respective organization. The day involves a high level of group discussion and demonstrations of best practices.

WHAT YOU WILL LEARN

 The Internet marketing fundamentals
 How to position your website in top search engines 
 The tools to value-add your on-line presence 
 How to brand your organization in www 
 How to track website statistics

APPROACH TO INTERNET MARKETING

 Internet marketing fundamentals
 Guides to designing a effective website
 Major factors in site success
  Guides to optimizing your website
  Keys to successful website positioning
  Guides to search engine positioning

INTERNET MARKETING TECHNIQUES

  Opt-in e-mails 
 E-mail marketing
 Newsletters / Ezines
 Viral marketing
 Banner advertisements
 Affiliate programs
 We bug
 Newsgroups / Bulletin Board
 Reciprocal links

INTERNET MARKETING TOOLS

  Online Customer Support
 Tracking
 Managing uptime
 Useful references and links
 Software & vendor recommendations
 Tips and Freebies

For registration & enquiries, email us at register@axon.com.sg
Tel 6344 9618 | Fax: 6344 9766
TRAINER’S PROFILE

Amit is the driving force behind Axon Consulting with intense dedication towards improving personal and organizational performances. Amit brings with him extensive experience from the corporate world and is now considered amongst the new breed of dynamic “Soft Skills Trainers”. He is a much sought after speaker and has trained in many MNCs, various government bodies and training institutions, both locally and overseas. Furthermore, he has also been a guest speaker at various IT seminars and summits around Asia.

Amit takes pride in his training and believes that people sometimes limit their own progress by building barriers and self-defeating prophecies and he enjoys assisting them to successfully overcome the fear of IT jargons and processes. With his real life experience in IT fields, he simplifies every process and illustrates how IT can be used as a tool to enhance efficiency and productivity.

His 'how-to' approach in applying IT as a tool helps companies to plug-in the computerized environment in order to maximize their efficiency. With his international experience, he has developed a distinctive style, which inspires and motivates people in their learning.

He also provides network and customizes software solutions to embassies and corporations. He derives his years of internet experience from helping companies to leverage on the internet for their branding by utilizing tools of the trade for effective results and maximum exposure.

Equipped with invaluable people skills, he graduated with Masters in Information Technology and Certification in MCSE (Microsoft Certified Software Engineer), CNA (Certified Novell Engineer, DBA (Database Administrator). He demonstrates a good grasp of IT-related adult-learning theories and techniques in facilitating his workshops and seminars for IT and non-IT executives.

 
TESTIMONIALS
Amit is an excellent teacher and he has presented a complex subject in layman terms for beginners like me !
Tara Malwani
Director
JAY GEE Enterprises (Pte) Ltd.

Comprehensive/easy to understand. Lecturer possesses great knowledge and experience.
Sharon Lee
PR Manager
Grant Hyatt Hotel Singapore

It gave me direct knowledge of what I need. Totally fulfilled my expectations. Well done. Simple, clean, well prepared.
Jean-Pierre Blanchet
Project Manager, Co-ordination
Sopexa SEA

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